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Interview with Natural Awakenings Magazine
Dear Friends,
We were contacted by Natural Awakenings Magazine to do an interview for their current issue (November 2015). Excerpts from this interview made it into the article featuring natural and organic skincare companies. Here is the full text of the interview, including text that did not make it into the magazine due to space restrictions.
When/how/why did you start your business?
We started thinking about it a few years back because we were both looking for natural yet highly effective products without preservatives and could not find any on the market. It took quite a long time to create and perfect the products we currently have in our assortment and once we were ready, the Golden Phae Cosmetics was launched. We concentrate on anti-aging, restorative and soothing aspect of skincare, since it seems to be a concern for so many people.
How do you categorize your products (USDA certified organic, made with organic ingredients or all natural)?
Most of the ingredients we use in our products are organic, except for very few that are not available from certified organic suppliers. We then make sure that those ingredients are food grade, and we rigorously inspect them for quality. If they meet our expectations, we are able to include them in our formulas. If not, we continue searching for the highest quality materials. We prefer using fair trade, raw, or minimally processed ingredients in all our formulations.
How effective are natural skincare products?
Dear Friends,
recently we were asked about the effectiveness of natural skincare compared with conventional skincare. It seems that many out there believe that natural skincare is less effective than chemical and is not "serious" when it comes to delivering real results, especially in the anti-aging segment of the market.
Nothing could be further from the truth since natural products can be very effective, much more so than the chemical, because your cells can actually do something good with them. The problem is that the majority of natural products are formulated in such a way that by the time the product makes its way to the consumer's shopping bag, most of the ingredients are already oxidized and therefore have lost their effectiveness.