Dear Friends,
recently we were asked about the effectiveness of natural skincare compared with conventional skincare. It seems that many out there believe that natural skincare is less effective than chemical and is not "serious" when it comes to delivering real results, especially in the anti-aging segment of the market.
Nothing could be further from the truth since natural products can be very effective, much more so than the chemical, because your cells can actually do something good with them. The problem is that the majority of natural products are formulated in such a way that by the time the product makes its way to the consumer's shopping bag, most of the ingredients are already oxidized and therefore have lost their effectiveness.
In order for the naturals to be as effective as nature has designed them to be, three conditions must be met:
1. The ingredients must work together to increase each other's efficacy. They cannot be randomly selected, as some plants don't play nice with others and can actually negate each other's strengths.
2. The active ingredients must be able to penetrate the skin surface and reach deep into the derma, where cells can absorb them. Many natural ingredients, including oils, are unable to do so on their own. They cannot penetrate, so they sit on top of your skin. They are like wagons without a locomotive. They must be attached to a molecule that will ensure "safe passage" for them through the cell membranes. Here at Golden Phae, we have been able to do exactly that. The active ingredients are attached to monosaccharaides that skin cells readily accept, and the effect is amazing. That's why people who use various oils as moisturizers have such nice, soft skin--it is protected at the top layer. However, protection does not provide an anti-aging benefit. The product must penetrate deeper, so proper formulation is critical.
3. The product must be fresh when it gets to the client. It must not contain ingredients that would oxidize all the valuable active ingredients. Natural skincare that contains water or glycerin as the first or second ingredient contains too much oxygen for anything of value to survive and be effective. This free oxygen reacts with everything in the formula very quickly and the product is rendered ineffective before it ever leaves the store shelf. It may still look and smell great, but it will provide little to none actual benefit to the client.
However, if all three conditions are met, you will be amazed at the result. We see people's skin undergo a dramatic transformation. After a week or two the client's skin starts to rebuild itself from the inside out and once process is underway, the client feels and sees a real difference in the look of fine lines, under eye circles, as well as neck and chest areas. It is a real moment of truth and in that moment the client understands the value of high performance natural skincare.